I don't think I've ever seen this watch on Instagram anywhere, and I wonder if someone posting a wrist roll wouldn't get comments calling the watch into question.More about El Primero Chronomaster Original HODINKEE Salmon Dial 16610 in steel and 16613 in two-tone), the watch has enjoyed somewhat of a second life at auctions, seeing as it stands so far apart from Rolex's offerings of the last 20 years. (They produced a handful of other "double-signed" watches around this time, as well.) Limited to 75 pieces (ref. 'Rolex doesn't do that!' you're thinking to yourself. And even if you did believe that, you certainly wouldn't think the watch features a seal of the Panama Canal on the dial. If I told you that in 1999 Rolex made a Submariner celebrating the transfer of the Panama Canal from the United States to Panama, you'd probably have a hard time believing me. It's this very commitment to being regimented, patient, and downright strict that makes enthusiasts go nuts for any deviation from the norm as the brand has carefully established it. No brand in the history of mechanical timepieces has been more disciplined in its releases than the mighty Rolex. Hewn from titanium, back when it was comparatively harder and pricier to work with than it is now, the Deep One run is said to have capped off at around 1,000 pieces.
Or maybe that's actually more the point just as I've said that a tourbillon is a long walk down a short path, so too is a watch that comes with its own pump that connects to the case and siphons water out after a dive.
Released in 1999, when interest in mechanical watches was truly an esoteric pursuit, this was a hulking, technically ambitious dive watch based on IWC's successful GST line of watches (a long-lost gem of a product line) that ingeniously allowed water into the case in order to achieve maximum depths of…100 meters? Okay, but that's not the point. The IWC Deep One is a watch with exactly that story.
If you want to make me crazy to own something, tell me some version of the following: The product in question was too hard to make, was more expensive to produce than it sold for, and couldn't quite find an audience – I'll be putty in your hands.
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